Smarter Investors

Thomson Reuters announced this morning that they will be releasing their new software, Smart Targets. The software is "a first of its kind tool to assess investor interest and risk." The hope with the release of this software is to help IROs to better target Investors that would be truly interested in their company. It will help IROs to analyze their existing shareholders and better assess which institutional investors are right for their company.

The article also states that "Smart Targets provides full transparency into factors driving buying and selling behavior." I feel that this brings up an interesting point, if more and more companies are making it easier and easier to asses stockholders, institutional investors and analyze market trends, then why can't a "normal investor"? It seems that the investment world could be moving toward investors making their own decisions and less of a need for analysts. I think with Reuters new software it will open the door for more independent investors and could effectively change how the investment world operates.